iOrange

(An Indicc Initiative)

iOrange is an Indicc Initiative to harness full potential of creative economy, intellectual property, culture, and creativity across sectors like film, design, music, gaming, art and culture et al. Specifically, iOrange is a dedicated platform for creator welfare, consumer welfare, responsible AI, investment and trade promotion, and to foster partnerships, outreach and knowledge dissemination to strengthen orange economy.

Coalition Partners

Angad Mandawa

Angad Deo Mandawa

Angad Mandawa, represents the ninth generation of Mandawa royal family which is well known for its patronage of Art & Culture since centuries. Angad is a committed social worker, a key driver of next generation of family business, a member of important bodies focussed on promotion of tradition, culture and art, and a youth inspiration. Angad’s efforts have led to the formation of a coalition of distinguished personalities from Rajasthan and outside so that greater consciousness towards conservation of heritage, culture and art can be ensured. This coalition has been a result of his untiring efforts and outreach to an eclectic community of various stakeholders such as Marwari community, Bureaucrats, Ministers, INTACH, former Royalties, Media, Independent Historians and Think Tanks, amongst others.

Rahul Singh

Rahul Singh

Rahul Singh is a reputed actor/ writer who along with ex-film censor board member Vartika Singh, founded Filmism – an entity that focusses on storytelling with local fragrance & global relevance. Exploring issue-based content which entertains and educates, Filmism is geared towards developing cinema for the contemporary times and for the future. In this pursuit Filmism led by Rahul Singh is working with Oscar, Grammy and Emmy awardees and renowned content creators in India and abroad. Filmism is also rapidly catalysing discussions and discourses that put creators’ and consumers’ interest at the centre.

Sourabh Ratnu

Sourabh Ratnu

Sourabh Ratnu is an accomplished writer, director, and producer with over two decades of experience across film, television, and digital platforms. His work spans mainstream commercial cinema and critically acclaimed independent productions, with credits including feature films such as Gurgaon (Filmfare-nominated for Best Original Story), Players, and the cult political satire Peepli Live as creative consultant. He is currently co-writing the feature war drama Khukri. His storytelling portfolio also includes landmark television and OTT productions, where he has created and written long-running shows and original series across genres ranging from crime and thriller to drama and investigative formats.

Trained at St. Stephen’s College and Jawaharlal Nehru University, Sourabh combines strong academic grounding with extensive industry exposure, having worked with leading filmmakers such as Subhash Ghai, Dev Benegal, Bharat Bala, and Bejoy Nambiar. His professional journey reflects versatility—writing, directing, and producing content across multiple formats, including feature films, television series, documentaries, commercials, and digital originals. As a director, he has helmed television episodes, short films, and branded content, while also contributing as assistant director on major cinematic productions, gaining deep expertise in large-scale filmmaking environments.

Beyond production, Sourabh is actively engaged in nurturing new storytelling talent through workshops conducted at prestigious institutions and film academies across India. A recipient of the Best Debut Director Award (Rajasthan International Film Festival, 2026) and a Filmfare-nominated writer, he brings a rare blend of creative vision, narrative depth, and production experience. With a strong command of both Hindi and English storytelling traditions and roots in theatre and classical oral forms like Dastangoi, he represents a storyteller capable of developing compelling narratives that resonate across audiences and platforms.

Aqeel Khan

Aqeel Khan

Aqeel Khan is a former civil servant, a social entrepreneur, co-founder of India’s largest journalism festival (Talk Journalism), a Chevening scholar and a public policy practitioner. With deep interest in economic and social development, he lends his expertise to initiatives with a purpose.

Abhishek Kumar

Abhishek Kumar

Abhishek Kumar is the Founding Partner of Indicc Associates, a non-partisan public policy firm dedicated to aid sub-national action for national development and convenor of IOrange, New Indian Consumer Initiative (NICI), Citizen 21 Initiative and Indicc Initiative on Technology for Human Development (IITHD). In the past, he was Director at CUTS International. He has also worked with Ernst & Young, Royal Bank of Scotland Foundation, Digital Empowerment Foundation, Members of Parliament, UN assignments and as a senior News Editor at CNN-IBN. He has handled several initiatives at the intersection of environmental, social and economic policy, and led a wide range of projects on domains like climate finance, skills, jobs & livelihoods, federalism, mobility, energy, media & entertainment, education, and rural development, amongst others. He has authored/co-authored several chapters and op-eds for mainstream publications and has edited three books besides making 50 documentaries on development issues in India and has also been Technical Advisor to CM – Advisory Council in Rajasthan.

Dr. Shipra Mathur

Dr. Shipra Mathur

Dr. Shipra Mathur is a media practitioner and educator specializing in solution journalism. She is a founder of PEN Media Foundation and has received many awards including National Media Award, Election Commission of India. She runs the grassroots channel Dharatal, which focuses on bringing grassroots stories to the forefront. She actively engages with issues pertaining to media, entertainment and journalism. 

Vartika Singh

Vartika Singh

Serving 3 clean terms in the central board of film certification, censoring dilwale, don’t breathe, mirziya, kapoor & sons, lion, it, raman raghav, etc. Vartika hails from a lineage of bureaucrats, with two of them retiring as chief secretary of rajasthan. She is a hotelier from udaipur & himachal, also dabbling in heritage jewelry design, hosting exhibitions in Switzerland, UAE, England, Kuwait, etc. 

She has worked on costumes for the late great Amrish Puri and reputed performers Mithun Chakravarty, Kaykay, Mukesh Tiwari, Govind Namdeo & supermodel Rahul Dev in films such as Gulaal, Kachchi Sadak, etc. Also having line production experience, she is extremely well versed with cinematic grammar & now plans to create quality content that gives rajasthan the correct celluloid representation.

Focus Areas

Events

Generative AI and the Future of Creative Industries in India

19th March 2026

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05:00 PM - 07:00 PM

Generative AI and the Future of Creative Industries in India

19th March 2026

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05:00 PM - 07:00 PM

Roundtable on Viksit Rajasthan for Viksit Bharat Chaired by Dr. Gourav Vallabh, Member, Economic Advisory Council to the Prime Minister
...an important step taken by Government of India in the recent budget is the focus on the orange economy. For the first time, there has been an acknowledgement that the creator economy is important. It can influence the country’s soft power....

Dr Gourav Vallabh, Member, Prime Minister Economic Advisory Council speaking at Indicc event on 11th Feburary 2026

Publications

Quantification of Intangible Cultural Assets

Intangible cultural assets (ICA) are heritage wealth and refer to shared intergenerational knowledge, skills, and customs. While ICAs give a sense of identity to individuals and communities, they are also constantly evolving. This process of evolution, with individuals and communities at the center, makes it important to assess how ICAs are contributing to economic well-being. The role of the state in the protection, preservation, and promotion of ICAs, thus, is of paramount interest.

Dr. Vikash Gautam, Chief Economist, Esya Centre
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Representations

Comments by New Indian Consumer Initiative Regarding COTPA Rules 2024 and TheirImpact on Consumers, Creative Freedom, and Civil Society
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Surverys

Content Regulation, Consumer Choice and Creative Expression
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Survey Report on Impact of 2018 TV Regulations on Consumers(Physical)
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Survey Report on cable tv consumers
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