Intangible cultural assets (ICA) are heritage wealth and refer to shared intergenerational knowledge, skills, and customs. While ICAs give a sense of identity to individuals and communities, they are also constantly evolving. This process of evolution, with individuals and communities at the center, makes it important to assess how ICAs are contributing to economic well-being. The role of the state in the protection, preservation, and promotion of ICAs, thus, is of paramount interest. In this light, Esya Centre, a Delhi-based think tank has conducted this study on Quantifying the Contribution of Intangible Cultural Assets to the Economy of Rajasthan, under the aegis of the Chief Minister?s Rajasthan Economic Transformation Advisory Council (CMRETAC). It is a pioneering study in the country, owing to its state-wide coverage. Located on the northwestern frontier of India, Rajasthan is endowed with rich and diverse cultural forms. These cultural forms demonstrate developments in the state?s history and have a strong bearing on contemporary economic lives. A unique range of traditional craftsmanship, social practices, festive events, art performances, royal architectural structures, and numerous havelis make up the key elements of ICAs in the state. Together, these elements have put Rajasthan on the tourism map globally. This study adopts a bottom-up approach, wherein ICAs are mapped on the 12 cultural zones of the state. It employs in-depth analysis of secondary literature, onground surveys, stakeholder consultations, and review of institutional reports and data for the assessment. The contribution of ICAs is then quantified on several economic attributes, while their qualitative characteristics are captured through case studies